How do you overcome the lack of transparency for clients and local authorities when viewing planning policies and schemes? Iceni uses our 3D smart city planning platform to help all parties make more informed decisions and changes, and to improve collaboration and trust.

VU.CITY Models
VU.CITY Site Licence

Iceni Projects

Iceni Projects
Iceni Projects

Making more informed decisions before pre-app

Iceni Projects

Iceni Projects look to create better places by working collectively and collaboratively. Their Futures team is at the forefront of adopting PlanTech solutions, integrating cutting-edge technology and advanced working practices to deliver even more value for clients. This led them to adopting VU.CITY…


A lack of transparency

Iceni Projects is a planning-led consultancy that helps build better ‘places’ to work, rest and play whilst ensuring they are timeless for future generations. 

Iceni felt that a major problem was a lack of understanding for clients when looking at planning policy, and a sentiment of distrust from the local authority as well when looking at proposed schemes. 


How VU.CITY leads to greater collaboration and trust

Iceni have used VU.CITY to support their townscape and heritage impact assessments, and conduct preliminary viewpoint studies. By bringing their clients, the architects and the different consultants around the same table, everyone is able to view the architecture and the massing through the 3D model within VU.CITY. Any concerns can be discussed and removed right away.

Iceni has found that using our 3D smart city planning tool has not only helped clients, architects and a number of London boroughs make more informed decisions and changes prior to pre-app, but has also improved collaboration and trust on projects.

Making more informed decisions before pre-app

Iceni Projects

Iceni Projects look to create better places by working collectively and collaboratively. Their Futures team is at the forefront of adopting PlanTech solutions, integrating cutting-edge technology and advanced working practices to deliver even more value for clients. This led them to adopting VU.CITY…


A lack of transparency

Iceni Projects is a planning-led consultancy that helps build better ‘places’ to work, rest and play whilst ensuring they are timeless for future generations. 

Iceni felt that a major problem was a lack of understanding for clients when looking at planning policy, and a sentiment of distrust from the local authority as well when looking at proposed schemes. 


How VU.CITY leads to greater collaboration and trust

Iceni have used VU.CITY to support their townscape and heritage impact assessments, and conduct preliminary viewpoint studies. By bringing their clients, the architects and the different consultants around the same table, everyone is able to view the architecture and the massing through the 3D model within VU.CITY. Any concerns can be discussed and removed right away.

Iceni has found that using our 3D smart city planning tool has not only helped clients, architects and a number of London boroughs make more informed decisions and changes prior to pre-app, but has also improved collaboration and trust on projects.

“We’re bringing in architects and our clients and different consultants in one room and we’re viewing the drawing, the architecture and the massing through VU.CITY.”
Charlotte Orrell
Senior Planner at Iceni Projects
“We're bringing in architects and our clients and different consultants into one room and we're viewing the proposals, the massing of the buildings from day one, and we're building basically the drawings and the architecture and the massing through VU.CITY”
VU.CITY logo
Charlotte Orrell
Senior Planner - Iceni Projects
“Councils can see, planning officers can see very quickly when they see a development of VU.CITY that it makes sense to them. They really feel like we're not hiding anything from them. Historically, you'd give them five or six views and they'd go, "Oh, you cherry-picked the best ones." And now we can take them through that process and that's helped massively.”
VU.CITY logo
Laurie Handcock
Director - Iceni Projects

Create smart cities the smart way

VU.CITY helps you visualize, organise and analyse data clearly and easily so that everyone involved can make better and quicker decisions.

VU.CITY covers the whole of London and 25 major UK and international cities.

Quickly identify and appraise sites.  VU.CITY's visualization, design functionality and planning data, allow you to optimise your designs.

Transform design and planning

Now everyone involved can have a clear, universal understanding of what’s proposed and why, in a single, secure place. VU.CITY makes decision-making democratic and fair.

Build trust and collaboration

Remove barriers and minimise risks early. Have confidence in your designs and plans. Increase buy-in for project success.

Improve
outcomes
Test out ideas in situ, from one building to a masterplan. Create your vision and submissions with confidence.
Collate site information in one place
Communicate complex spatial arrangements
Make documentation stand up and stand out
Speed up planning conversations
Strengthen relationships
Create winning submissions
Discover where there is potential for change, and help everyone easily understand what’s involved and why.
Collate site information in one place
Communicate complex spatial arrangements
Speed up the planning process
Speed up planning conversations
Strengthen relationships
Create winning submissions
Reduce guesswork and unwanted costs – make the right decisions for the right outcomes, faster.
Appraise site capacity and viability, faster
Save time and costs through collaboration
Reduce planning uncertainties; increase buy-in
Speed up the planning process with better informed decisions
Sell or lease earlier to realise profits sooner
Understand designs and plans with ease, and make decisions with clarity to benefit your city and your communities.
Make the best possible decisions, quicker
Collate site, scheme and planning information in one place
Standardise decision-making
Have informed and transparent conversations
Improve how you consult on policies and plans
Understand the cumulative effects of planning changes