VU.CITY in action

Being able to extrude massing instead of waiting for the architect to send the model of a proposed development means we can start work on it ourselves."

“Councils can see, planning officers can see very quickly when they see a development of VU.CITY that it makes sense to them. They really feel like we're not hiding anything from them. Historically, you'd give them five or six views and they'd go, "Oh, you cherry-picked the best ones." And now we can take them through that process and that's helped massively.”

“At Farrells we use VU.CITY for many different things, from very early research on the site, to understanding how the options we have been designing fit within the context, also with future developments that are coming in the area."

“VU.CITY, for me, is not just a visual thing. It does that connection of bringing other layers of information, which is quite useful for us. Because there are a lot of other people who do models, it's not about the models, it’s that big data coming together which I find very useful.”

"3D visualization using VU.CITY speeds up our workflow and allows us to understand projects in their surroundings, with long distance and close-up views!"

“Architecture is essentially a 3D discipline, so VU.CITY is effectively showing what is already in an architect’s head in a way that hasn’t been possible before. The platform enables you to immediately understand the cityscape, the context, constraints, daylight, sunlight and the view angles, not just as it is today, but how it will be in the future. That’s incredibly valuable.”

“We're bringing in architects and our clients and different consultants into one room and we're viewing the proposals, the massing of the buildings from day one, and we're building basically the drawings and the architecture and the massing through VU.CITY”