Piccadilly Circus is one of the busiest places in London and was built to connect Regent Street to Piccadilly. It’s a central tourist hub with more than 40 million people using the underground station each year to visit The Criterion Theatre, The Shaftesbury Memorial and London Pavillion, and it’s home to the famous Piccadilly lights where sponsors pay a premium rate for advertising.

VU.CITY Models
VU.CITY Projects

Piccadilly Circus

Piccadilly Circus
Piccadilly Circus

Whilst expanding our London model we upgraded a number of the most popular locations, and Piccadilly Circus boasts something of an iconic status. To help replicate the vibrancy of the area we created it in LOD4, allowing us to add materials to the imagery and make it ready for 3D printing.

This model can now serve a number of purposes, including visualisation, animations, VR, AR, and many more.

Whilst expanding our London model we upgraded a number of the most popular locations, and Piccadilly Circus boasts something of an iconic status. To help replicate the vibrancy of the area we created it in LOD4, allowing us to add materials to the imagery and make it ready for 3D printing.

This model can now serve a number of purposes, including visualisation, animations, VR, AR, and many more.

Source imagery: Terrestrial photography
Date of capture: 2015
Level of detail: 4
Accuracy: 15cm
Available formats: DWG, C4D, OBJ, FBX, STL

“We’re bringing in architects and our clients and different consultants in one room and we’re viewing the drawing, the architecture and the massing through VU.CITY.”
Charlotte Orrell
Senior Planner at Iceni Projects
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Create smart cities the smart way

VU.CITY helps you visualize, organise and analyse data clearly and easily so that everyone involved can make better and quicker decisions.

VU.CITY covers the whole of London and 23 major UK and international cities.

Quickly identify and appraise sites.  VU.CITY's visualization, design functionality and planning data, allow you to optimise your designs.

Transform design and planning

Now everyone involved can have a clear, universal understanding of what’s proposed and why, in a single, secure place. VU.CITY makes decision-making democratic and fair.

Build trust and collaboration

Remove barriers and minimise risks early. Have confidence in your designs and plans. Increase buy-in for project success.

Improve
outcomes
Test out ideas in situ, from one building to a masterplan. Create your vision and submissions with confidence.
Collate site information in one place
Communicate complex spatial arrangements
Make documentation stand up and stand out
Speed up planning conversations
Strengthen relationships
Create winning submissions
Discover where there is potential for change, and help everyone easily understand what’s involved and why.
Collate site information in one place
Communicate complex spatial arrangements
Speed up the planning process
Speed up planning conversations
Strengthen relationships
Create winning submissions
Reduce guesswork and unwanted costs – make the right decisions for the right outcomes, faster.
Appraise site capacity and viability, faster
Save time and costs through collaboration
Reduce planning uncertainties; increase buy-in
Speed up the planning process with better informed decisions
Sell or lease earlier to realise profits sooner
Understand designs and plans with ease, and make decisions with clarity to benefit your city and your communities.
Make the best possible decisions, quicker
Collate site, scheme and planning information in one place
Standardise decision-making
Have informed and transparent conversations
Improve how you consult on policies and plans
Understand the cumulative effects of planning changes