For Farrells, VU.CITY is not just a 3D modelling tool: with its multiple functionality and data layers, it brings together invaluable information in an interactive digital twin. Find out just how much VU.CITY can tell them about a site and what they design…

VU.CITY Models
VU.CITY Projects

Farrells Architects

Farrells Architects
Farrells Architects

Understanding the ‘What ifs?’ early on

Farrells Architects


Farrells champion PlanTech solutions throughout their London projects, and approach designs by looking at the bigger picture. For them, VU.CITY is not just a 3D modelling tool – it brings together layers of invaluable information.

Faster design feasibility

VU.CITY offers an immediate understanding of a design’s impact and what’s right for the public realm. Creating an interactive digital twin allows Farrells to quickly test multiple design and massing options early on in the process and understand what will work best in context and what is right for the community, client and city.


Multiple functionality and data layers, such as the consented scheme timeline, camera views out from buildings and typology studies, provide a holistic picture of a site and easily show where improvements can be made. 


Confident stakeholder collaboration

Being able to clearly communicate designs in VU.CITY's fully interactive 3D context enriches clients and planners’ understanding of design proposals, as Farrells have found in particular with local authorities such as Enfield and Sutton. The team can be confident in discussing project concepts, ideas and the potential planning route as well as have transparent conversations.


The platform’s robust development functionality and data provide a greater understanding of what's happening in the area, available opportunities and other design and planning elements to consider.


Farrells now start pretty much every project by looking at what VU.CITY can tell them about a site.

Understanding the ‘What ifs?’ early on

Farrells Architects


Farrells champion PlanTech solutions throughout their London projects, and approach designs by looking at the bigger picture. For them, VU.CITY is not just a 3D modelling tool – it brings together layers of invaluable information.

Faster design feasibility

VU.CITY offers an immediate understanding of a design’s impact and what’s right for the public realm. Creating an interactive digital twin allows Farrells to quickly test multiple design and massing options early on in the process and understand what will work best in context and what is right for the community, client and city.


Multiple functionality and data layers, such as the consented scheme timeline, camera views out from buildings and typology studies, provide a holistic picture of a site and easily show where improvements can be made. 


Confident stakeholder collaboration

Being able to clearly communicate designs in VU.CITY's fully interactive 3D context enriches clients and planners’ understanding of design proposals, as Farrells have found in particular with local authorities such as Enfield and Sutton. The team can be confident in discussing project concepts, ideas and the potential planning route as well as have transparent conversations.


The platform’s robust development functionality and data provide a greater understanding of what's happening in the area, available opportunities and other design and planning elements to consider.


Farrells now start pretty much every project by looking at what VU.CITY can tell them about a site.

“We’re bringing in architects and our clients and different consultants in one room and we’re viewing the drawing, the architecture and the massing through VU.CITY.”
Charlotte Orrell
Senior Planner at Iceni Projects
“VU.CITY, for me, is not just a visual thing. It does that connection of bringing other layers of information, which is quite useful for us. Because there are a lot of other people who do models, it's not about the models, it’s that big data coming together which I find very useful.”
VU.CITY logo
Peter Barbalov
Partner - Farrells
“At Farrells we use VU.CITY for many different things, from very early research on the site, to understanding how the options we have been designing fit within the context, also with future developments that are coming in the area."
VU.CITY logo
Giulia Robba
Architect - Farrells

Create smart cities the smart way

VU.CITY helps you visualize, organise and analyse data clearly and easily so that everyone involved can make better and quicker decisions.

VU.CITY covers the whole of London and 23 major UK and international cities.

Quickly identify and appraise sites.  VU.CITY's visualization, design functionality and planning data, allow you to optimise your designs.

Transform design and planning

Now everyone involved can have a clear, universal understanding of what’s proposed and why, in a single, secure place. VU.CITY makes decision-making democratic and fair.

Build trust and collaboration

Remove barriers and minimise risks early. Have confidence in your designs and plans. Increase buy-in for project success.

Improve
outcomes
Test out ideas in situ, from one building to a masterplan. Create your vision and submissions with confidence.
Collate site information in one place
Communicate complex spatial arrangements
Make documentation stand up and stand out
Speed up planning conversations
Strengthen relationships
Create winning submissions
Discover where there is potential for change, and help everyone easily understand what’s involved and why.
Collate site information in one place
Communicate complex spatial arrangements
Speed up the planning process
Speed up planning conversations
Strengthen relationships
Create winning submissions
Reduce guesswork and unwanted costs – make the right decisions for the right outcomes, faster.
Appraise site capacity and viability, faster
Save time and costs through collaboration
Reduce planning uncertainties; increase buy-in
Speed up the planning process with better informed decisions
Sell or lease earlier to realise profits sooner
Understand designs and plans with ease, and make decisions with clarity to benefit your city and your communities.
Make the best possible decisions, quicker
Collate site, scheme and planning information in one place
Standardise decision-making
Have informed and transparent conversations
Improve how you consult on policies and plans
Understand the cumulative effects of planning changes