With protected sightlines being so high up on the planning committee’s judging criteria for a proposed development in Victoria, London, David Roden Architects knew that getting their scheme approved would be a challenge. Discover how VU.CITY removed 2D guesswork and helped save them time and money.

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David Roden Architects

David Roden Architects
David Roden Architects
David Roden Architects design visualised in VU.CITY London


Saving time and money by removing 2D guesswork

David Roden Architects


When David Roden saw a demo of VU.CITY at MIPIM, he immediately recognised the many benefits for his business. The practice adopted our 3D smart city design and planning platform in September 2018 – and has never looked back. 

The need for speed

David Roden Architects specialise in masterplanning, urban regeneration, mixed use developments, residential, commercial, research and technology buildings.


During the pre-app process of a proposed development in Victoria, London, the team knew that getting their scheme approved would be a challenge, particularly with protected sightlines being so high up on the planning committee’s judging criteria.


Any slippages in time could result in different stages of development overlapping – at great cost. 


They needed to be able to make smart decisions, and get others to approve their designs quickly.


How VU.CITY helped highlight and solve problems

They realised how useful the accuracy of the landscape was thanks to VU.CITY, particularly when dealing with townscape and heritage issues. Accurately determining the heights of surrounding buildings and bringing their “townscaping” in-house saved them weeks of reports and verification.


VU.CITY helped highlight issues, such as the protruding plant area on their scheme’s rooftop. Simply adjusting the position in VU.CITY allowed them to find a way around the problem in a short amount of time.


Achieving planning permission at committee level

When presenting their scheme to Westminster Council planning committee, the architects could accurately prove that all considerations had been taken not to negatively impact the surrounding area. What might have been viewed as areas of concern dropped off the agenda and the risk of not getting permission fell dramatically. Their application was successful.


David Roden Architects regularly use VU.CITY in presentations and are so impressed with how they can now design and plan projects in 3D with smart city data that they frequently discuss the platform’s merits with their peers.

David Roden Architects design visualised in VU.CITY London


Saving time and money by removing 2D guesswork

David Roden Architects


When David Roden saw a demo of VU.CITY at MIPIM, he immediately recognised the many benefits for his business. The practice adopted our 3D smart city design and planning platform in September 2018 – and has never looked back. 

The need for speed

David Roden Architects specialise in masterplanning, urban regeneration, mixed use developments, residential, commercial, research and technology buildings.


During the pre-app process of a proposed development in Victoria, London, the team knew that getting their scheme approved would be a challenge, particularly with protected sightlines being so high up on the planning committee’s judging criteria.


Any slippages in time could result in different stages of development overlapping – at great cost. 


They needed to be able to make smart decisions, and get others to approve their designs quickly.


How VU.CITY helped highlight and solve problems

They realised how useful the accuracy of the landscape was thanks to VU.CITY, particularly when dealing with townscape and heritage issues. Accurately determining the heights of surrounding buildings and bringing their “townscaping” in-house saved them weeks of reports and verification.


VU.CITY helped highlight issues, such as the protruding plant area on their scheme’s rooftop. Simply adjusting the position in VU.CITY allowed them to find a way around the problem in a short amount of time.


Achieving planning permission at committee level

When presenting their scheme to Westminster Council planning committee, the architects could accurately prove that all considerations had been taken not to negatively impact the surrounding area. What might have been viewed as areas of concern dropped off the agenda and the risk of not getting permission fell dramatically. Their application was successful.


David Roden Architects regularly use VU.CITY in presentations and are so impressed with how they can now design and plan projects in 3D with smart city data that they frequently discuss the platform’s merits with their peers.

“We’re bringing in architects and our clients and different consultants in one room and we’re viewing the drawing, the architecture and the massing through VU.CITY.”
Charlotte Orrell
Senior Planner at Iceni Projects
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Create smart cities the smart way

VU.CITY helps you visualize, organise and analyse data clearly and easily so that everyone involved can make better and quicker decisions.

VU.CITY covers the whole of London and 23 major UK and international cities.

Quickly identify and appraise sites.  VU.CITY's visualization, design functionality and planning data, allow you to optimise your designs.

Transform design and planning

Now everyone involved can have a clear, universal understanding of what’s proposed and why, in a single, secure place. VU.CITY makes decision-making democratic and fair.

Build trust and collaboration

Remove barriers and minimise risks early. Have confidence in your designs and plans. Increase buy-in for project success.

Improve
outcomes
Test out ideas in situ, from one building to a masterplan. Create your vision and submissions with confidence.
Collate site information in one place
Communicate complex spatial arrangements
Make documentation stand up and stand out
Speed up planning conversations
Strengthen relationships
Create winning submissions
Discover where there is potential for change, and help everyone easily understand what’s involved and why.
Collate site information in one place
Communicate complex spatial arrangements
Speed up the planning process
Speed up planning conversations
Strengthen relationships
Create winning submissions
Reduce guesswork and unwanted costs – make the right decisions for the right outcomes, faster.
Appraise site capacity and viability, faster
Save time and costs through collaboration
Reduce planning uncertainties; increase buy-in
Speed up the planning process with better informed decisions
Sell or lease earlier to realise profits sooner
Understand designs and plans with ease, and make decisions with clarity to benefit your city and your communities.
Make the best possible decisions, quicker
Collate site, scheme and planning information in one place
Standardise decision-making
Have informed and transparent conversations
Improve how you consult on policies and plans
Understand the cumulative effects of planning changes