Fleet Street Quarter faced the challenge of managing public perception as it embarked on transformative changes within its Business Improvement District. Negative perceptions could potentially hinder support and participation, emphasising the need for a strategic approach.
To address the challenge at hand, Fleet Street Quarter integrated VU.CITY's advanced 3D modelling platform. The decision to employ high Level of Detail (LOD350) models for both buildings and public realm provided a realistic and tangible representation of the proposed changes. This technological solution aimed to engage stakeholders and residents by offering a vivid glimpse into the district's future.
The VU.CITY modelling team played a pivotal role in crafting consented high LOD350 models. This involved meticulous attention to detail in depicting facades, windows, and the overall character of Fleet Street's structures. Collaboration with architects was essential to seamlessly integrate public realm models within the VU.CITY platform.
Fleet Street Quarter's commitment extended beyond the conceptual phase. Securing funding for the next five years, the project aimed to renovate old buildings, construct new ones, and create a vibrant environment. The use of LOD350 models, surpassing the limitations of a simple timeline tool, provided a comprehensive view of ongoing and future developments.
The 3D modelling platform has been used as more than just a visual tool; it's evolved into a strategic communication asset. By showcasing intricate details of Fleet Street Quarter's transformation, it will work in engaging developers and prospective businesses. The message is clear – this district is a multifaceted community encouraging a vibrant lifestyle.