This case study explores how Bellway Homes utilised VU.CITY's innovative 3D technology to successfully navigate the planning process for their 12-21 Dingwall Road development in Croydon, UK.
The project initially faced challenges regarding deliverability and viability with the existing planning permission. However, through the strategic use of VU.CITY, Bellway Homes achieved a remarkable outcome, securing approval for additional stories on the development.
Bellway Homes acquired the Dingwall Road site in 2019 with an existing planning permission for two buildings ranging from 9 to 24 storeys. While an initial design existed, Bellway identified limitations concerning deliverability, build-ability, and overall viability.
They addressed some issues through non-material amendments but ultimately sought a complete redesign that adhered to the original design principles while resolving the outstanding concerns. This necessitated a new planning application, presenting an opportunity for further improvements which resulted in them achieving additional height for the scheme.
Savills, the planning consultant for Bellway Homes since the site acquisition in 2019, played a crucial role throughout the project. Their involvement spanned the initial non-material amendments and continued through the new application process.
This new application featured VU.CITY and was used to achieve additional height for the scheme by way of the planning application.
Savills recognised the potential of VU.CITY's 3D technology to enhance communication and secure project approval. They implemented VU.CITY at two key stages: